Image via SafetyVid/YouTube
The Start Seeing Motorcycles campaign helped raise awareness of how often drivers fail to notice bikes on the road. That blind spot is a frustrating and dangerous reality riders confront every time they head out.
Still, safety runs both ways, and riders also need to stay fully attentive to the cars around them. Mutual awareness remains the best path toward reducing the collisions that put motorcyclists at such great risk.
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