Advertising & Partnerships
Reach the Audience That Lives for Cars
Backfire News connects your brand with the most passionate automotive enthusiasts on the internet — off-roaders, gearheads, collectors, and racing fans who buy, build, and obsess over vehicles. Every sponsorship runs on Backfire News, The Auto Wire and Modern Car Collector, with national syndication.
Get a Media KitOr email us at contact@backfirenews.com
One Booking. Three Titles. National Syndication.
Syndication is our business model: about 96% of our network’s readership comes through national syndication partners, not our own homepages. Book Backfire News and your sponsorship also runs on The Auto Wire and Modern Car Collector at no added cost — more than 2.5 times Backfire’s own audience for the same booking.
| Title | Syndicated views (90d) | Unique readers (90d) | Added syndication (30d) | Page views / mo. |
|---|---|---|---|---|
| Backfire News | 2.5M | 1.5M | 372K | ~1.26M |
| The Auto Wire | 3.7M | 1.9M | 459K | ~1.75M |
| Modern Car Collector | 607K | 343K | 90K | ~308K |
| All three titles, one price | 6.8M | 3.2M (de-duplicated) | 922K | ~3.3M |
Page views per month = syndicated 90-day views ÷ 3 + additional syndication views (last 30 days) + each site’s Google Analytics views. Sources: syndication partner dashboards (October 2026); Google Analytics for each site.
Our Audience
These aren’t casual browsers. Backfire News readers are actively researching purchases, attending events, and spending real money on their passion.
Truck & Off-Road Enthusiasts
Buyers of accessories, lift kits, tires, and overlanding gear. High spending power, brand loyal.
Racing Fans
F1, NASCAR, IndyCar, and grassroots motorsports followers who track every move of the sport.
DIY Mechanics
Hands-on owners who buy tools, parts, and products to work on their own vehicles.
Classic Car Collectors
Active buyers in auctions, restoration parts, insurance, and automotive memorabilia.
Pop Culture & Auto Lifestyle
Readers who follow celebrity car culture, automotive design, and the broader car lifestyle.
Active Purchasers
67% report buying an automotive product within the last 30 days. High purchase intent audience.
Partnership Options
Every sponsored package is one all-inclusive price: stories on all three titles, national syndication, newsletter and social promotion, and a final performance report.
Start small, upgrade anytime: a Test Drive booking is credited in full toward any larger package booked within 30 days. Every placement gets its own tracked referral link, so traffic shows up in your analytics.Estimated views are based on last quarter’s average views per story across our syndication partners.
“Backfire News delivered exactly the right audience for our product launch. The sponsored article drove more qualified traffic in a week than our paid search campaigns did in a month.”— Automotive Brand Partner
Ideal for Brands Like These
We’ve worked with brands across the automotive ecosystem — and we’re always looking for partners whose products our audience will genuinely love.
Let’s Talk
Email us and we’ll get back to you within 1 business day with a custom media kit and pricing tailored to your goals.
Email us at contact@backfirenews.com
We respond within 1 business day. No obligation — just a conversation.
