Image via Slate
The Slate truck, a no-frills EV built around extensive customization options, made its debut in late April and has already gathered more than 100,000 reservations. That’s a strong showing for a fledgling automaker with no established reputation or built-in market pull.
Still, reservations and actual sales are two very different things, as the industry has learned time and again. The early enthusiasm is encouraging, but the real test will come when it’s time for those interested parties to convert their reservations into firm purchases.
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