Images via Maserati
To mark the rollout of its Folgore all-electric lineup, Maserati unveiled an advertising campaign that has raised eyebrows. The effort centers on an electric boat and a stylized photo series whose artistic, abstract approach feels worlds away from a traditional car commercial, leaving some viewers intrigued and others simply puzzled.
Unusual marketing can be a calculated gamble, aiming to generate conversation even if it divides opinion. Whether the campaign resonates with buyers in markets accustomed to more straightforward advertising remains to be seen, but it certainly succeeds at standing apart from the crowd as Maserati pushes deeper into electrification.
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