Image via Porsche
Porsche recently brought a camouflaged Cayenne EV prototype to a hill climb event in the United Kingdom and set a new record time for the SUV class. The outing reflects a change in how manufacturers approach testing, with brands now willing to run prototypes in public rather than hiding them away from prying eyes.
In years past, automakers went to great lengths to keep development vehicles under wraps. Using a competitive setting to showcase a disguised model lets Porsche generate buzz while still gathering valuable performance data, blending marketing and engineering in one high-profile run.
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