Image via Toyota
With anticipation building around the new Superman film, Toyota is leveraging the movie to promote one of its electric vehicles. The tie-in may sound unusual at first, but product placement in major films is a long-standing and well-established marketing strategy across the industry.
The real question is how effective such partnerships are at moving the needle for buyers. Pairing a vehicle with a blockbuster lends it visibility and a touch of star power, though whether that translates into genuine interest in an EV is something only the showroom results will reveal.
About the Author
