Image via Lamborghini
Portuguese footballer Ruben Dias, a current member of Manchester City, enjoys a large and admiring following, and Lamborghini is making the most of that appeal. The Italian marque has been showcasing the Premier League star’s new Revuelto supercar, generating considerable attention in the process.
Pairing a high-profile athlete with a flagship supercar is a savvy marketing move that benefits both parties. For Lamborghini, the association lends the Revuelto added star power, while fans get a glimpse of the kind of machinery that accompanies life at the pinnacle of professional sport.
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