Bugatti has decided that building some of the fastest, most expensive cars on the planet is no longer enough. The French hypercar maker has jumped into the golf business, and it did not do it quietly. Its new lineup, built alongside Japanese club specialist Honma, climbs all the way to $72,000 for a single set. That is real money, and it is more than what a brand new Corvette will run you.
A Different Approach Than McLaren
The timing here is hard to ignore. Just a few weeks earlier, McLaren rolled out its own collection of clubs and accessories, and at the time that gear looked plenty pricey on its own. Bugatti clearly watched that launch and decided to go bigger.
The two companies took different roads to get there. McLaren handled its golf project in house and went it alone. Bugatti, on the other hand, brought in outside muscle by teaming up with Honma, a high-end Japanese brand that already knows the luxury club market inside and out. That choice tells you something about how seriously Bugatti wanted these things to land.
Clubs That Look Like Display Pieces
Spend a few seconds looking at this gear and one thing becomes obvious. These clubs are built to be admired far more than they are built to be swung. The headline piece is the Super Premium Bugatti Putter, which comes in two flavors, a 4 Star version and a 5 Star version.
The design pulls straight from the cars. The putter takes its cues from the rear end of the Bugatti Tourbillon, and it carries a custom-milled head along with a distinctive grip that sets it apart from anything else on a pro shop wall. Even the sole gets the treatment, drawing inspiration from the tachometers Bugatti uses inside its vehicles. Roll up to your local course with one of these in the bag and you will turn heads. Roll up in a Chiron with the matching clubs and you are operating on a completely different level than everyone else in the parking lot.
Two Collections, Two Very Different Buyers
Beyond the putter, Bugatti and Honma launched two separate ranges of irons and drivers, and they are aimed at two different types of people.
The first is the Beres Super Premium Collection. It comes in Honma’s 3 Star, 4 Star, and 5 Star setups, with the star count signaling how rich the materials are and how exclusive the set is meant to be. The 3 Star and 4 Star models wear a striking ice-blue finish that nods to Bugatti’s signature two-tone paint, the kind of detail that fits right in with the brand’s road cars. The 5 Star version goes even further into rarefied territory, with production capped at just 20 sets for the entire world.
Here is the part that matters for actual golfers. The Beres range is openly described as a collectible work of art, which is another way of saying it is not really built around performance. Players who want clubs they can lean on competitively are pointed instead toward the Tour World Premium Collection. Those use a titanium-carbon composite construction and are engineered to deliver the kind of on-course results serious players actually chase.
The Numbers Are Brutal
This is where things get genuinely absurd. McLaren’s clubs felt expensive when they arrived, but Bugatti just made them look like clearance-rack gear by comparison.
Start with the putter. The base 4 Star model goes for $3,200, while the 5 Star jumps to $9,600. From there, the full sets stack up fast. The most affordable option is the Tour World Premium Collection in 3 Star form, which starts at $6,500. The Beres Super Premium Collection is where the wallet really takes the hit, running $12,500 for the 3 Star, $25,000 for the 4 Star, and a staggering $72,000 for the 5 Star.
That top figure is the one that stings. A 5 Star Beres set costs $72,000, which slides right past the base 2027 Corvette Stingray and its $70,000 starting price. You can buy an American sports car with a V8 and still have change left over compared to a bag of golf clubs.
What It Really Says About the Industry
There is a clear pattern forming here, and Bugatti just took it to its logical extreme. Exotic carmakers have figured out that their badges sell aspiration, and they are stamping that badge onto anything a wealthy buyer might want sitting next to the car. Golf clubs are simply the latest target.
For the people who can afford a Bugatti in the first place, dropping Corvette money on a set of clubs barely registers. For everyone else, it is a reminder of how far the luxury machine will stretch a name. The real question is what gets the Bugatti treatment next, and whether buyers will keep saying yes no matter the price.
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