Trent and Jessica Mallard spent the past year turning their Twiggs County drag strip into an NHRA-sanctioned facility. Now the Georgia couple is selling it.
Middle Georgia Sports Park, the eighth-mile strip at 460 Woodland Road in Jeffersonville, hit the market this week with a $3 million asking price. The announcement came from Mallard Towing, the family business tied to the track’s ownership, in a Facebook post describing the decision as one of the hardest the family has made. The accompanying for-sale flyer lists an 80-plus acre property with all track equipment included: a tractor and rotator, a static drag unit, a track dryer, blowers, and mowers, along with more than 25,000 square feet of renovated buildings that include a kitchen, showers, bathrooms, an apartment, and new storage space.
The timing is what makes this listing worth a second look. Middle Georgia Sports Park joined the NHRA Member Track Network in the Southeast Division in January, a designation that opened the door to NHRA Summit Racing Series events, the Summit Racing Jr. Drag Racing League, NHRA Street Legal, NHRA Jr. Street, and specialty programs like the Summit King of the Track. Trent Mallard said at the time, “It’s an honor to become an NHRA-sanctioned racetrack and join the NHRA family.” Six months later, the family that earned that status is ready to hand the keys to someone else.
The Facebook announcement frames the sale as bittersweet rather than distressed. The family says a new business opportunity pulled them in a different direction, not falling car counts or financial trouble. Whether that is the whole story or the polite version of it isn’t something outsiders can verify. What is verifiable is what’s included in the $3 million price: the land, the buildings, the timing and track-prep equipment, and whatever goodwill comes with a facility that already carries NHRA sanctioning and a full weekend event calendar.
That sanctioning detail matters more than it might look on a listing sheet. NHRA status doesn’t automatically transfer with a change of ownership. A new operator typically has to work directly with the Southeast Division office to keep that designation active, and insurance, liability coverage, and event scheduling usually get renegotiated whenever a track changes hands. Anyone seriously considering this purchase should assume the sanctioning conversation starts over, even with the relationship already established.
Run the math and the $3 million ask works out to roughly $37,500 per acre for land that already comes paved, wired, and equipped with drag racing infrastructure. That’s a different appraisal problem than pricing raw rural land in Twiggs County. Drag strips are an odd asset class: the dirt underneath rarely justifies the number on the sign, and the equipment that keeps a track running, including prep rigs, track dryers, and timing systems, depreciates quickly and costs real money to replace. A buyer here is really pricing an operating business with a built-in racer base and a standing event calendar, not just acreage.
Middle Georgia’s exit adds to a stretch of turnover in Georgia’s drag racing real estate. Atlanta Dragway spent years in ownership limbo before a Banks County zoning vote cleared the way for a sale, and the IHRA’s eventual purchase of that track closed out a saga that dragged on for years. Facilities with active NHRA sanctioning and an established car count don’t come up for sale often, which is likely part of why the Middle Georgia flyer leans on turnkey, ready-to-run language: tracks like this tend to draw interest fast, but they also tend to filter out buyers who underestimate what it costs to insure, staff, and maintain a strip running events every weekend.
For now, nothing about the sale suggests races are being cancelled or the 2026 schedule is in danger. The business is being marketed as a running, revenue-producing operation, not a fire sale. Interested buyers can reach Trent Mallard directly at the number listed on the for-sale flyer, (352) 210-6011.
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