Image via Porsche
When the 24 Hours of Le Mans gets underway on June 14, one Porsche 911 GT3 R may look unfamiliar thanks to its blue livery. The car carries the fictional team name Chip Hart Racing on its nose, a name set to gain recognition through the upcoming Formula One film.
Tie-ins between motorsport and major movies create a clever bit of cross-promotion, blurring the line between fiction and the real racing world. Seeing a made-up team brought to life on an actual Le Mans entry adds an extra layer of intrigue for fans following both the film and the endurance classic.
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