Image via SWNS Digital/YouTube
Domino’s Pizza, a brand never shy about a playful stunt, turned heads by deploying a submarine at Scotland’s famous Loch Ness. Predictably, tourists and locals who glimpsed something mysterious breaking the surface of the legendary loch were caught off guard. The spectacle played directly into the lake’s storied reputation for the unexplained.
Marketing stunts like this thrive on the element of surprise, and few settings offer better theatrical potential than the home of a world-famous monster legend. The brief commotion gave onlookers a memorable story and the brand a healthy dose of attention. It is a cheeky reminder that a little creativity in an iconic location can generate buzz far beyond the water’s edge.
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