Image via R44 Performance
Few names spark instant division quite like Kim Kardashian’s, so attaching it to a performance car was always going to generate strong reactions. A German tuning outfit did exactly that, drawing inspiration from the celebrity while developing aftermarket parts around a current-generation BMW M5. The project blends high fashion sensibilities with serious German engineering.
The tuner acquired the M5 primarily as a development platform for enthusiast components, but the styling direction is what has people talking. Whether the muted, image-driven aesthetic enhances the sedan’s menacing character or softens it is firmly a matter of opinion. As with anything tied to such a polarizing figure, admirers and critics are unlikely to find much common ground.
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