Image via Ford
Ford has been actively courting off-road enthusiasts and welcoming newcomers to the hobby through initiatives like its Bronco overlanding outings. Officially branded Bronco Off-Road Adventures, the experiences start at around $3,700 and function as more than just a casual drive.
These programs operate much like training sessions, teaching participants how to make the most of their vehicles in challenging terrain. By investing in hands-on education, Ford builds loyalty among Bronco owners while introducing a new generation of drivers to the appeal of off-road adventure.
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