Thieves Steal 24,000 Bottles of Guy Fieri’s Tequila in Elaborate Cross-Country Heist

A heist straight out of a blockbuster flick left celeb chef Guy Fieri and rock icon Sammy Hagar shell-shocked when crooks swiped 24,000 bottles of their prized Santo Tequila, a haul topping a cool mil, in some next-level cargo con.

The liquor, brewed and bottled in Mexico, made it to Laredo, Texas, before getting loaded onto two rigs headed for Pennsylvania. Then poof. Gone. Vanished into thin air somewhere between the border and the East Coast.

“At first, we thought it was a mechanical delay,” said Santo Spirits CEO Dan Butkus. “They sent pictures, emails, even GPS updates showing the trucks near Washington, D.C.” But all of it — the updates, the coordinates, the trucking company — turned out to be fake.

Cops say the logistics cronies hired for the job farmed it out to what looked like legit carriers. Plot twist: they were wolves in sheep’s clothing, running a slick “double brokering” racket. Fake company fronts, spoofed route data, and before you know it, the tequila’s rerouted to Cali and lifts off the grid.

Former police officer Keith Lewis, now an executive at Verisk CargoNet, said the case was part of a growing wave of organized cargo crimes that cost U.S. businesses more than $230 million last year. “This isn’t about masked men cutting locks anymore,” Lewis said. “It’s online theft — and it happens multiple times a day.”

Three weeks later, LAPD stumbled on 11,000 bottles in a stash house during a wider cargo probe. The rest? Still MIA.

Fieri called the experience “a gut punch” for the small brand, especially ahead of the holiday season. “If it can happen to us,” he said, “it can happen to anyone.”

Feds suspect an overseas syndicate, maybe stretching as far as Armenia, pulled the strings. Just another day in the Wild West of cyber-driven supply chain nightmares.

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Eve Nowell

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Eve Nowell writes about cars for Backfire News, and she comes by it honestly—she grew up in a racing family, around engines and pit lanes before she was old enough to drive. That world isn't a beat she picked up; it's just where she's always been. At Backfire News she covers off-roading, classic car culture, motorsports, and the people behind the machines. She writes with the enthusiasm of someone who genuinely loves this stuff, but she's a stickler for getting the details right—the kind of writing that holds up with actual gearheads. She's still early in her career and building her own voice, bringing a fresh take to a world she's known her whole life. Her work runs across racing coverage, truck and off-road culture, collector vehicles, and the wider lifestyle that comes with all of it. When she's not writing, she's usually trackside, out in the garage, or chasing down the next story worth telling.

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