Image via Nissan
The Nissan Xterra is set to return just as rugged, off-road-capable SUVs are surging in popularity among buyers. The revival forms part of an ambitious push under the brand’s new leadership to roll out a wave of fresh and updated models. The goal is to reinvigorate Nissan’s image and reconnect with enthusiasts who have fond memories of the nameplate.
Timing could hardly be better, given how strongly the market has swung toward adventure-ready machines. The original Xterra built a loyal following with its no-nonsense, trail-friendly character, and reviving it signals confidence in that formula. As Nissan works to remake its lineup, the returning Xterra may prove a key piece in winning back outdoor-minded customers.
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