Image via Mercedes-Benz
Enthusiasm for the all-electric Mercedes G-Wagon runs high in certain circles, and the automaker is leaning on star power to build even more buzz. To do so, it has enlisted actor Bradley Cooper for a new promotional piece.
Mercedes is presenting the spot as a short film rather than a traditional commercial, a move designed to lend it added prestige. The pairing of a Hollywood name with the electrified off-roader reflects the brand’s ambitions for the model.
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