Image via AutoTrader
Celebrity ownership can boost a car’s value, though the size of that premium depends heavily on the figure involved. Among motorsport fans, the late Ayrton Senna holds a near-reverential place, which raises the question of just how much his association can add to a vehicle once in his possession.
That question is now being tested by a Honda NSX previously owned by Senna, which has been listed at a strikingly high asking price. Senna famously helped develop the NSX, lending the model a special connection to the legendary driver, and sellers are clearly betting that bond will justify the steep figure to the right collector.
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