Porsche Is Now The Official Car Of Laguna Seca

WeatherTech Raceway Laguna Seca has a new official car, Porsche, in a move that’s not surprising but is admittedly interesting. After all, the California track has enjoyed a good relationship with the German brand, including hosting Rennsport Reunion annually since 2011. Now Porsche has more buy-in and incentive to make things happen.

A private Arizona track is undergoing big changes under new ownership.

As an official sponsor of the track, Porsche’s first duty as the official car of Laguna Seca will be to supply the safety car for the TireRack.com Monterey Sportscar Championship IMSA race this coming weekend, May 9 through 11.

One of the big changes coming from this development is a Porsche Driving Center launching at Laguna Seca in 2026. That means you can sign up for courses ranging from beginner driving instruction all the way to advanced track skills. The latter is especially appropriate with the ability to practice on the legendary Corkscrew.

Perhaps the center will be a place where Porsche drivers from across the country can come to learn how to handle their vehicles better. We hate seeing crashes on or off the track, especially when they’re the result of someone who doesn’t understand their vehicle’s handling dynamics well enough.

With Porsche’s involvement at Laguna Seca growing, we wonder if Rennsport Reunion will become even larger or more elaborate. Porsche says back in 2023 the seventh gathering saw over 91,000 attendees over the span of four days, so that’s the number to beat.

Likely, more changes are coming. Porsche will be supporting Friends of Laguna Seca, an organization which has been working to revitalize both the track and the recreation area adjacent to it. In other words, visiting the motorsports facility might be a much more enjoyable experience before too long, all thanks to the automaker.

At a time when we hear too often tracks are closing down after years of sitting in disrepair, news like this is wonderful.

Image via Porsche