Image via Dartz/Facebook
If you haven’t heard the name Dartz Motors before, you’ll likely be hearing more about it soon enough. The brand famous around the world for creating opulent armored SUVs for high-wheeling clients has recently entered the US market. You can decide if that’s an honor or sign of how things are going these days, but just know if you have enough cash, you too can drive the same thing third world warlords favor.
Watch the ambush of a Mexican Army Chevy Cheyenne.
To give you an idea of what these bespoke vehicles are all about, just take a gander at this quote from founder Leonard Yankelovich: “Luxury is too common a word… luxury you can buy in a supermarket. I use the world opulence.”
Based in Latvia of all places, Dartz definitely marches to the beat of its own drummer. One might say it’s the Lamborghini of the personal armored vehicle market, what with the over-the-top designs and in-your-face attitude.
Built to crack open the US market is the Dartz Promobron Black Stallion. It uses a Hummer H2 as the base, or a Mercedes GLS if the customer prefers. Either way, it looks essentially the same: blocky, garish, and apparently inspired by Art Deco design (we’re not seeing that at all).
While we haven’t been able to see the interior of the US-specific model yet, we’re assuming it’s every bit as over-the-top if not more-so than Dartz vehicles sold elsewhere. If you’re not aware, among the bespoke possibilities for the elite clientele are animal skins, fridges packed with expensive vodka, and diamonds. You can’t get those on your Lamborghini.
So far we haven’t seen a lot of movement from Dartz in this market, but we’re sure as the brand ramps up, making inroads with the “right” crowd, you’ll start seeing your favorite celebrities and athletes driving or being driven around in one.
What a time to be alive.
Images via Dartz/Facebook
