Image via Ford
Ford has been working hard to court off-roaders as well as recruit new people to the hobby using programs like its Bronco overlanding outings. Officially called Bronco Off-Road Adventures, you can go on one for around $3,700 or more. They’re more like training courses so people can learn the ropes of overlanding without taking the risk of being stranded alone in the middle of nowhere.
Toyota plays at ruggedness with its newest EV.
Honestly, that’s smarter than people who buy a clapped-out Lexus RX 350, put big tires on it and a small lift, strap a jerry can to the tailgate, throw in some random gear, and try taking on Mother Nature for a few days out away from civilization. After all, search and rescue operations aren’t cheap.
In its second year, the Bronco Off-Road Adventures program seems to be doing well. Ford says it’s expanded to six excursions for 2025, up from three for 2024, giving Bronco owners a little more variety and helping more of them get a spot for one of them.
Gear up and get ready for the Bronco Off-Road Adventures series. ⛰️
— Ford Performance (@FordPerformance) May 19, 2025
Choose from one of 6 locations including the red rocks of Moab, the deserts of Death Valley, the Sierra Nevada mountains of the Rubicon Trail, and more!
Start your adventure: https://t.co/kfSOkzMTXY pic.twitter.com/UPTUzWHgL0
According to the automaker, these excursions involve teaching participants how to navigate trails, be self-reliant out in nature, as well as behave as good stewards of the wilderness. We like that last one, because a personal peeve of ours is running across garbage or other irresponsible behavior in the backcountry.
All but one of the 2025 adventures take place in the western United States, which honestly isn’t all that surprising. After all, how long can one drive on trails and completely avoid civilization in New England?
One of the more interesting ones takes participants from Moab, Utah to Telluride, Colorado. That means you start in the famous red rocks and finish in alpine country, giving you quite the contrast. Even though you spend three days on the trail, there is a hotel stay during one night of the journey – go figure.
What’s really cool about the overlanding excursion is Ford has gained access to some private lands, like Red Mountain, meaning you get to travel a route others don’t.
There are many obvious benefits to Ford doing these overlanding expeditions for Bronco owners. One of them is the fact overlanding tends to appeal to a more affluent crowd. When you see how much new Broncos sell for these days, it’s a natural fit.
We just have one question: can owners of older Ford Broncos go on these overlanding trips? Or are these limited to just new Bronco owners?
Image via Ford
