An incident from the 2025 Rolex 24 Hours of Daytona where Corvette Racing driver Tommy Milner gave the bird to a couple of BMW racers quickly went viral. Now Milner has decided to do some good with all the attention thrown his way, selling T-shirts which artistically recreate the moment, with the proceeds going to charity.
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You’ve probably seen footage or at least a photo of when Milner opened the sliding window on his Z06 GT3 R racecar, stuck his left arm through, and gave BMW driver Augusto Farfus the single finger salute. What you might not know was what sparked that rather aggressive gesture.
This is the start of a great rivalry. I can’t wait for Sebring 12hr! Gave him The “Milner” Finger #IMSA #CorvetteRacing #BMW pic.twitter.com/GvvwCl05NI
— Adam Wade Photo (@AdamWadePhoto) January 30, 2025
Farfus blatantly blocked Milner during the race, earning himself a penalty from officials. Later, Milner said he doesn’t hold anything against Farfus and believes the racer was just following orders from his team.
The IMSA racing veteran deftly mastered what’s easily his most viral moment on the racetrack, transforming what some would see as something negative into a gold star and boost for his reputation.
Teaming up with artist Able Toth, he turned the image that was an instant meme into a cool T-shirt even people who know nothing about racing or cars would want to wear.
A Daytona 24 win shirt would've been a bit more fun but instead we're going to raise some money for the @AEFeagles – In collaboration with @abeltoth all profit from the sale of these shirts will go to American Eagle Foundationhttps://t.co/hCLheAjHdd pic.twitter.com/jFUHaIQMKb
— Tommy Milner (@TommyMilner) January 28, 2025
In an intentionally ironic twist, the image portraying his flipping of the bird is generating money that’s going to the birds. Profits from the T-shirt sales are being donated to the American Eagle Foundation, which cares for bald eagles.
And it’s catching on quickly. Racer.com claims over 3,500 shirts have been sold in a week. Anyone who wants one can order before March 15, so don’t delay. The website is here.
Image via tommymilner.com