Cadillac’s Formula 1 project, which will make its long-awaited debut in 2026, has recruited one of the leading figures in American motorsports to help build its global presence.
The team announced this week that Tyler Epp, former president of the Miami Grand Prix, has been appointed global head of commercial strategy. Epp led the Florida race since its inaugural event in 2022, overseeing its rapid rise as one of Formula 1’s marquee U.S. stops. The Grand Prix, held at Hard Rock Stadium, has consistently drawn sellout crowds and delivered four of the five largest American television audiences in the sport’s history.
Earlier this year, the Miami race secured its place on the F1 calendar through 2041, underscoring its importance in the sport’s expanding U.S. footprint. Epp’s leadership in securing that deal and shaping the event’s profile is seen as a key factor in Cadillac’s decision.
“I’ve spent so much of my career in racing, and the past several years redefining American motorsport,” Epp said in a statement. “The Cadillac Formula 1 Team is poised to become a global force that’s rooted in American tradition and ingenuity. I’m proud to join this effort from the very beginning.”
Before his Miami tenure, Epp held senior leadership positions with the Kansas City Chiefs, San Diego Padres, Hall of Fame Racing, Sports Management Network, and Chip Ganassi Racing.
Dan Towriss, CEO of Cadillac F1 and TWG Motorsport, called Epp “the perfect choice to build out the commercial arm of our team,” citing his record of turning the Miami race into a premier event.
Team principal Graeme Lowdon added that Epp’s operational expertise will be essential as Cadillac builds its organization from scratch.
The new team will enter the grid in 2026 with drivers Sergio Pérez and Valtteri Bottas. IndyCar standout Colton Herta has also signed as a test driver.
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