Ferrari Launches New Anti-Counterfeit Program

Even more than most brands, Ferrari has a counterfeits problem. That’s in part because so many around the world greatly admire the Prancing Horse and what it stands for: excellence, quality, exclusivity. With that comes those who would profit off the brand through underhanded, even illegal means. But the Italian automaker has a new plan to mobilize car owners and the broad network of fans to quash the counterfeits.

See how renting out a Ferrari FF on Turo ends poorly.

Called the Ferrari Anti-Counterfeiting Reward Scheme, or just the Scheme, it gives anyone an incentive to report activity which encroaches on Ferrari’s trademarks. This of course includes cars but also clothing, household items (they do exist), collectibles, clothing, or literally anything else bearing the Ferrari name that isn’t authentic.

For your trouble, Ferrari might provide you with a gift item that’s authentically Ferrari. It’s not specified what that might be, only that “the nature and value of this Gift Item will be determined solely at Ferrari’s discretion.”

Maybe you get a Ferrari pen or T-shirt, both of which aren’t cheap by the way, or perhaps something larger for a big tip? We have no idea.

Anyone wanting to file a report for the Scheme can do so on the official Ferrari website by filling out this form. You’ll be asked to submit photos and other details, so be ready to spill it for your chance for some potential free Ferrari merchandise.

Ferrari says the Scheme will continue indefinitely, which probably means for as long as it’s deemed effective.

When Ferrari does find counterfeit cars, it makes a point of cubing them, sometimes proudly showing off the results. Call it a deterrence as well as a victory lap, but it’s a thing the Italian love doing. Considering how much a counterfeit classic Ferrari could end up costing an unwitting victim, enthusiasts should be grateful for the brand’s vigilance.

Of course all this isn’t done purely for philanthropic purposes. Ferrari is a business after all and it knows counterfeits sully the brand name, so it has a vested interest in seeking out and destroying knockoffs.

Image via Ferrari/Facebook